Shine by S.H.O’s 10-Year Anniversary Celebration

Shine by S.H.O, a premium home décor brand based in Orange County, Calif., celebrated its 10th Anniversary with an unveiling of its 2014 Collection. The elegant luxury upholstery items, case goods and lighting fixtures were recently admired by attendees, including notable community members and interior decorators, at the Laguna Design Center. The event was held in collaboration with LUXE Magazine and helped to raise funds and awareness for The Illumination Foundation, a nonprofit dedicated to ending the cycle of homelessness in Orange County.

The evening hosted a raffle of luxury goods, from Dayna Decker Candles to Shine by S.H.O decorative pieces, to benefit the Illumination Foundation. Katie Rootleib, director of communications and development for the Illumination Foundation, shared startling statistics about homelessness in the community and stories of struggle and triumph to the guests of the event. Together, Shine by S.H.O. and the Illumination Foundation raised nearly $2,000 to help fund programs to get homeless families off the streets and into permanent housing.

The Shine by S.H.O 2014 10-Year Anniversary collection is the largest the brand has launched to date, with over 30 upholstered pieces, case goods and lighting fixtures. The collection features neutral color palettes and rich texture combinations, such as mixed matte and shiny metal.

Shine by S.H.O’s 2014 Collection is available for viewing online at or by visiting the showroom located at the Laguna Design Center in Southern California at 23811 Aliso Creek Rd., Laguna Niguel, California 92677. Orders may be placed by calling (949) 643-1000 or by email at Pricing available upon request.


(Shine by S.H.O 10-Year Anniversary collection inside the Laguna Design Center before the show)

About Shine by S.H.O

Shine by S.H.O specializes in one of the most fashion forward lifestyle lines in the interior design industry. Founder, owner and designer Susan Hornbeak Ortiz applies a global-eclectic design sense combined with her background as a sculptor and installation artist to produce breathtaking pieces that emphasize clean and modern lines, and the occasional unexpected detail, but with a classic and timeless feel. Modern yet warm, and drawing inspiration from her global travels, the Shine by S.H.O Collection features sofas, beds, pillows and throws, and case goods. Learn more at


About Illumination Foundation

The Illumination Foundation is an Orange County-based 501(c)(3) nonprofit dedicated to providing targeted, interdisciplinary services for the most vulnerable homeless clients to break or prevent the cycle of homelessness. The Illumination Foundation pioneered an innovative and cost-effective solution to advance health and housing stability for the chronically homeless community. Illumination Foundation provides free mental health, medical and outreach services to homeless families and individuals at clinics throughout the country. For more information, visit

(From left to right: Shannon Ratcliffe of LUXE Magazine, Colton Company founder David Colton and Katie Rootlieb of Illumination Foundation)

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